
BlackBerry Tag will come as part of the next BlackBerry 7 update. The idea is that you can share photos, documents, URLs, and contact information by just tapping your BlackBerry devices together — not unlike the Bump application on iOS and Android. The only difference is that the Bump app employed Bluetooth connectivity while BlackBerry Tag uses NFC technology.
Instead of scanning codes, BBM users will now be able to make connections by simply tapping the devices against each other, which will automatically swap BBM contact info. Even better, developers will have access to the BlackBerry Tag API, meaning they can bake the Tag functionality into their own apps.
It’s been a trying year for RIM. But perhaps this, along with other new software offerings, will get RIM back on track.